Opt-In Email Marketing Lists

Opt-in email marketing is all about making sure that everyone on your email list intended to be there. Most companies recommend a double-opt in just to make sure that all is going as planned. In order to make the most of your email marketing efforts, you want to ensure that you are sending out your email newsletter to those with a specific interest in what you have to say. Keeping up with an email subscriber list is a lot like keeping house. You need to keep things clean, and it's easiest when you do the cleaning as you go along. That way, the big in-depth cleanings only have to happen a few times per year. Here are a few key pointers to keeping email lists clean.

Start by looking through the emails on your list to check for any clearly bogus ones. Most people only give out bogus email addresses when they feel they are being pressured into giving out an email address - such as having to sign up for an email newsletter in order to see their survey results, and obviously this is not the right way to go about building a subscriber list. Still, people do strange things sometimes, or change their mind at the last minute, so make sure you don't have any emails that read "NoWay@notreal.com" or "fakeaddress@null.com". Any email that bounces should be removed from your list immediately. Typos are a very common phenomena, so expect to see some variations on the way things should be spelled. Mistakes in email addresses are usually just a loss, although you might find a few easy to fix issues such as the "yaoho.com" and "hotmial.com" type of error. You should also be careful of any email addresses that are likely to either be available on the web or be seen by groups of people. "info@info.com" and "help@help.com" type addresses are a little risky because the content might not be relevant to everyone who sees it, and it may also be an address that didn't end up on your list on purpose (note the part where it is readily available online to anyone who wanders by).

Monitering activity is another big way that you can keep your list clean. Subscribers that are not active, as in, they aren't even opening your emails much less clicking through, are bad news and you need to rid your list of them. This can be a bit hard for some who are inclined to think that if they are on the list this makes them at least a potential growth opportunity. Unfortunately, the opposite is true. Having lots of inactive subscribers on your list can hurt deliverability, and then your messages might not make it to those who actually are engaged and interactive. If you feel like you might be missing out on potential readers by removing them from your list, trying sending out a round of emails to entice them back to active readership. If it works, great, if not, you know you're done what you can.

Email marketing lists made up of responsive readers is every opt-in email marketing campaign's dream. You can make sure that your email newsletter list is in tip-top shape by analyzing your stats. MyNewsletterBuilder makes it easy to create, send, and monitor your email newsletter campaign.