If you are a musician, then you likely know what it is like to give away control over what happens to your music, at least to some extent. When all is said and done, the music industry is a bit of a production line, even for those who are remaining true to why they got into music in the first place and are playing exactly the music they want to play. Between production, marketing, and everything else that goes into putting an album on the market, a lot of hands are involved- hands that get paid. This is why a CD, which costs about two cents to make, ends up selling for so much, and why musicians see so little out of that final price.
This is where a music social networking site can come into play. Just think- a venue where YOU have control over how much your music sells for, and how it is sold. If you want to sell your album as a whole because it belongs together, in one piece, then you can do just that. Likewise, if you think that you'd do well to sell individual tracks, there is always that option as well. It all depends on what you, the musician, want to see happen. Having that sort of flexibility as an artist is a rarity in this day and age, so be sure to appreciate it for what it is.
Music social networks are also great ways for bands to connect with one another. Looking for a way to network with other musicians? Why not start by putting up your profile on a music social network site? If you find music that you like on that site- buy a track. When you support your fellow artists, they will be more likely to support you as well. Networking in this way also links you together so that fans of either one of you can navigate their way to the other. You can do your favorite artists a favor by sending potential fans (and customers) their way, and they'll do the same thing for you.
Another great thing about using a music social networking site to interact with other fans and musicians is that you can make sure that your fans always know when you've got new tour dates booked or when you album hits the shelf. In fact, you can also involve them in the process, offer them insider specials, and let them know what's new with you. It is also a way to have more personal interaction, whether you keep a blog or engage others in a forum-type setting.
Written by Melanie River.
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